Sunday, March 7, 2010

Multitasking Sex And Travel

We saw this innovative sign from Air New Zealand some weeks ago, however we couldn't be bothered to blog about it ... until now.

This year, Air New Zealand announced a new seating arrangement they branded "Skycouch" where three economy seats can be turned into a narrow bed for two adults, for the price of about two-and-a-half seats.

We assume that membership to the "mile high club" is still taking on recruits and Air New Zealand felt that they needed to find a subtle way to pour cold water on under-blanket, overenthusiastic couples.

Ironically, we think that the above sign could be a bit like the traditional "Wet Paint - Don't Touch" sign and in fact could encourage the very activity it is supposed to discourage. Maybe that was the point?

Whatever the case, we would love to sign up to join Air New Zealand's marketing team that are producing some excellent collateral and  obviously enjoy taking the p*ss.

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