Tuesday, July 20, 2010

Destination Marketing - Porirua

Embarking upon a tourism destination campaign requires a lot of hard work and serious contemplation.

There are usually four steps that you should go through:
1. The Situation Analysis
A situation analysis is the overall process of collecting and interpreting internal, competitive and environmental information.

2. Program Planning: Development of Marketing Objectives and Strategies
Develop effective marketing strategies by developing marketing objectives

3. Implementation
Coordinate programmes in an effort to achieve the plan’s goals and meet its objectives. Timing is a vital factor of consideration during the implementation stage. It affects the placement of advertising and the degree of impact the marketing effort will have on the targeted market.

4. Evaluation

After careful planning and implementation of the marketing strategies, they must be evaluated in order to determine how successful they have been in achieving the expected or projected.
Or you can simply take the p*ss! 

And what better strategy to take when you are outlining the virtues of ... PORIRUA:


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