Monday, July 26, 2010

Entirely World Famous in Coromandel

You may remember Nicquel Rhoden? We followed her progress earlier this year on the 3-month "Entirely World Famous New Zealand Tour."

Entirely Kiwi, a Christchurch-based reservation specialist, ran a competition to  recruit a person to the position of "the best job in New Zealand." Nicquel, a vivacious Aussie was chosen from a cast of hundreds and awarded a three-month expenses paid trip all over New Zealand to become “Entirely World Famous in New Zealand.”

Nicquel's job was to travel the length of New Zealand in an odyssey promoting the country as a tourist destination. Her experiences were captured on blogs, tweets and facebook. The mainstream media picked up the story along the way with spots on radio, newspapers and television.

We were so taken with this campaign that we hosted Nicquel and her possie on one of her many New Zealand stopovers. "Motella" was also a supporting sponsor by tracking Nicquel's movements as she showcased the best of New Zealand travel while having a blast on her trip of a lifetime. 

This was a great campaign that attracted some excellent multi-media coverage. 

While it was Nicquel's job to inspire New Zealand travel to others, we note that she must have been so inspired by the publicity she helped generate that she has left Australia and emigrated to New Zealand. 

We see that Nicquel has recently secured a position with Tourism Coromandel and we wish her all the best.

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