Friday, July 16, 2010

Tourism Efficiency Drive

As expected, John Key - PM and Minister of Tourism today confirmed to fully integrate the Ministry of Tourism into the Ministry of Economic Development.

The decision has mirrored a recommendation by consultancy firm, Martin Jenkins and Associates that have completed a major review of the government's tourism sector agencies.

John Key has stated
"I have made it clear that, just as with all other parts of the bureaucracy, I expect my key tourism agencies to lift their game and provide better value for money."
The  devil is in the detail, however we believe that this is a step in the right direction and agree with the rhetoric.

The Tourism Sector Agencies review may give us further clues what role the government will continue to play within the tourism sector:

Review of Government's Tourism Sector Agencies

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