You may have noticed that Google have elevated their maps near the top of search. These "place pages" by Google hold a wealth of information. Not only can a browser pinpoint the location and contact details of a particular business, they also have the opportunity to read detailed information including aggregated reviews.
In order to increase the volume and coverage of reviews on its Place Pages, Google is now obtaining data beyond traditional specialised review sources (eg: Trip Advisor) to new, non-traditional sites such as blogs, newspaper articles, etc.
Any browser with a Google account can also post their own review, so it is not only accommodation providers that should be monitoring their online reputation.
OK, so what's with the Seattle Sperm Bank?
Well, Failblog.org that publishes "epic fail funny pictures and videos" thought it was fairly humorous that a Sperm Bank had a Google Page that included a user review. When they published a screen shoot of a Google search for the Seattle Sperm Bank there was only one review from a chap named Andrew that gave it a 5-star rating and commented: "What can I say, I love coming here."
Failblog published this yesterday and we can now see that the reviews have swollen to 29.
Here's some of our favourites :
Don't forget
Great location!
Very convenient
Mediocre magazines, great hard working staff!
Very Friendly Staff
Place is full of w*nkers
Don't be ashamed
Kinda shows you that folk are becoming more inclined to share their experiences online;-)