Thursday, November 19, 2009

The "Hamster Hotel"

I come from an old school motelling background that dictates that we cater for a widest possible market demographic possible. This goes against mainstream marketing 101 that tells us that we should narrow our target market and promote a unique point of difference.

The philosophy of being being able to cater for the corporate, family or tourism market has worked well for us. We like to think that we are all things to all people, however we were surprised to learn of another market opportunity that has never occurred to us.

A hotelier in Nantes, France has opened what is believed to be the first hotel catering for folk who wish to experience life as a hamster.

It's true because it is on the internet!

For 99.00 Euro, guests can rent out a room designed as a hamster cage. They are able to dine on bags of seeds, have a workout on an over sized hamster wheel and then climb the ladder to settle down for the night on giant hamster bed stuffed with hay.

The mind boggles as to what type of demographic this will appeal to. Maybe those that are into heavy petting or perhaps those that missed out on having a small furry family pet when they were young?

Click the "Get Widget" link below to place this widget on your website or blog!