Thursday, November 19, 2009

TripAdvisor to add contact information to listings

We were interested with the recent announcement from that plan to offer links to accommodation business's direct website address, telephone number and email address.

Accommodation providers wishing to add these details will have to pay a yearly subscription ranging from $USD 600 for the smallest properties to $USD15,000 for hotels with up to 1,000 rooms.

This has the potential to be a great money spinner for TripAvisor as accommodation providers take advantage of offering the 25 million people that visit each month, one click access to their inventory.

It is difficult to second guess what uptake this may have with New Zealand accommodation providers, in particular smaller motel operations that average 15 rooms. For those accommodation businesses that are looking to redistribute marketing budgets from print to the web, we think it could be worthwhile investigating further.

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