Friday, May 10, 2013

Travellers still love print

I see that Jasons Travel Media that are well into their advertising sales campaign, have thoughtfully produced some online digital media to help convince reluctant moteliers that..."Travellers still love print".

Jasons have produced a website that caries a single and simple sales message: 

Part of the supporting multi-media is the clever time-lapse video taken at Auckland's domestic airport:

And the mandatory infographic:

Although the motel sector's online and print publication is Jasons largest single income generator, this traditionally represents around one third of Jasons annual revenue. 

I wonder how the Jasons sales pitch that is currently being carried out face-to-face in the living rooms of motels throughout the country is working out so far?

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